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I discovered that I could live without hearing every new Bob Dylan album and that while there were plenty of great restaurants in New York City, the ones near my house in the suburbs were just fine. Try counting how many marketing messages you encounter today.Don't forget to include giant brand names on T- shirts, the logos on your computer, the Microsoft start-up banner on your monitor, radio ads, TV ads, airport ads, billboards, bumper stickers and even the ads in your local paper.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters.Rather than jamming your inbox, we decided to present them to you here on a web page instead.You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.
Sooner or later you're going to tune out the interruptions. Most of it is optimized to interrupt what you're doing.
About ten years ago, I realized that a sea change was taking place.
I had long ago ceased to memorize the TV schedules, I was unable to keep up with all the magazines I felt I should be reading, and with new alternatives like Prodigy and a book superstore, I fell hopelessly behind in my absorption of media. I was no longer interested enough in what a telemarketer might say to hesitate before hanging up.
Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.
The terminal is crowded with people, all jostling for position.